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5 ways celebrities social media presence evolved in 2012
Social media has led to major changes in the lives of people around the world. It has helped make the world a much smaller place and has also gone a long way in allowing people to effectively communicate with each other. These sites have also been majorly used by celebrities around the globe to keep in touch with their fans. They also use these sites as a tool to improve their brand image, update their followers about their daily activities and communicate with their fans. As a result, every post and message posted by these celebrities have far reaching results.
This has led to a major rise in the role played by publicists. These publicists are specialists who shape the voice of celebrities and control the flow of information and content that these celebrities give out. This is due to the simple fact that once a celebrity reaches a certain stature, they are a brand in themselves and thus arises the need to protect and promote this brand.
There are numerous social networking sites such as Facebook, Tumblr and YouTube which are signing deals with major celebrities to use their sites exclusively as a means of communication with the world. Moreover, due to the management of the celebrity brand by professional experts, these accounts remain active even after they retire or die. This was particularly evident in the case of Whitney Houston and Micheal Jackson. Even though these celebrities passed away, the mega brands they created remained alive in their memories.
Moreover, with the advent of these social sites, the relationship between the celebrities and their fans has changed from a one way relationship to a two way relationship. Today, the fan can effectively communicate with their favorite celebrities and expect replies as well. There have been instances where fans received responses from Mila Kunis, Taylor Swift, Justin Timberlake and Kristin Callavari. Jeremy Lin, a major NBA star, also chatted directly with fans while he was in the hospital. These are a few examples of great account handling of these celebrities by their publicists.
© Idols Avenue
